How we work with sustainability

On a daily basis we make choices for our company and products that affect our impact on the planet. We have a wish to minimize our impact, but it's not always easy to know if you are making the right choices. We want to share what type of questions we are faced with and show that it can be tricky to know if you make the right decisions.

It can be everything from which bottles to choose for our products, to how we recycle our trash in the office. What we’ve learned, is that it’s difficult to know if the decisions you make are good from a sustainability point of view – you can find advantages, however most often you can also find disadvantages. One example of this is our search for the most sustainable packaging alternative for our creams. One question we are posed with is – “Is it better to source a virgin plastic (new plastic) bottle produced in Europe to avoid long transportations from Asia or to choose a plastic bottle made of recycled plastic, but made in China?”

Today, there are plastic packaging alternatives made of sugarcanes, which have been claimed to be more sustainable. However, sugarcane plastic may not come from fossil fuels, but it's produced through farming that uses up a lot of resources. Plus, the plastic made this way is just the same as conventional plastic: recyclable but not biodegradable. If it gets into the environment it will still break up into tiny pieces known as microplastics.



Maybe it is better to choose glass bottles? It’s far more durable and can last for many more years, making it a good choice if you have the option to reuse it. However, the process it takes to create a plastic bottle is far less intense compared to the production of its glass counterpart.

For us, this example shows how hard it is to make educated decisions, it also depends on what part of the world you are in. In many developed countries, there are good opportunities to recycle both plastic and glass but in other parts of the world, this option does not exist at all.

Our ambition is to always do the homework in order to understand what's the best alternative from a sustainability perspective, for anything we do, but it's sometimes challenging to know that you are making the right choices since sustainability is a complex matter. One thing is however certain, we have decided to always try our best, to be fully transparent about our choices and the decision making process behind. This is the only way we can learn and continously improve.